While camera phones and sending photographs across the radio link are not a magical solution for carriers to increase customer spending (ARPU), camera phones have created a considerable new industry with associated printers, photo-finishing kiosks and a variety of online services. Camera phones also enable new services based on QR-code (2D-barcode) input, which may lead to a variety of new transactions.

The present report describes Japan's market for camera phones and the Japanese camera phone industry quantitatively and qualitatively in approx. 170 slides with around 120 photographs.

• Camera phones: disruptive innovation for photography
  • The innovator's dilemma
  • Disruptive innovation, disruptive technologies
  • Consequences
  • Video
     
• Camera phones - An overview
  • What are camera phones?
  • Short J-Phone shamail history
     
• Inside camera phones
  • Overview: pricing and cost issues, size, technology trends
  • The Matsushita / Panasonic v (nu) Maicovicon image sensor
  • Maicovicon wafer view
  • Camera module and DSP chip view
  • Maicovicon MN33910 and MN33920 data (table) with future trend
     
• User numbers and statistics, estimated carrier sales
  • Sha-mail, foto-mail and i-shot usage
  • Camera phone numbers for Japan's carriers (Graphics: data for 2001-October 2004 for DoCoMo, Vodafone / J-Phone, KDDI/AU and TuKa)
  • DoCoMo's i-shot as the fourth mover
  • About 75% of cell phones are camera phones in Japan (total number and number by carrier, cumulative data for 2001-October 2004 for DoCoMo, Vodafone / J-Phone, KDDI/AU and TuKa)
  • How many pictures do subscribers send?
  • How much money do carriers make? (estimated income of DoCoMo from transmission fees for images per month)
  • Section summary, conclusions and trends
     
• Camera phone handset market in Japan
  • Camera handsets
  • Japan market for mobile phones (Graphics: handset sales for the period Jan 2001 to Jan 2004)
  • Japan's market for mobile phones with camera: market size, and estimation until 2005
  • Market shares of camera phone market in Japan for individual camera phone manufacturers (for 2001 and 2002)
  • Overview of 3G camera phones in 2004 (example SH900i with screen image)
  • Evolution of handset displays in Japan: 2000 to 2004
  • Mobile internet and camera handsets - trends towards the "sweet spot"
  • Trends of mobile phones in Japan: weight and volume data and analysis for the period 1990-2006 for 2G and 3G phones
  • Trends of battery standby time in Japan: 1990-2006 for 2G and 3G phones, data and analysis
    JAVA
  • Typical camera phone characteristics: high-end compared to a typical low-end camera phone (data January 2004)
  • DoCoMo's 505i series characteristics: F505i, D505i, N505i, SO505i, SH505i, P505i (start of 505i series: June 2003
  • DoCoMo's 505iS series characteristics: F505iGPS, D505iS, N505iS, SO505iS, SH505iS, P505iS (start of 505iS series: Dec 2003
  • DoCoMo's FOMA 900 series characteristics: D900i, F900i, N900i, P900i, SH900i (start of FOMA 900i series: planned for Feb 2004
     
• Importance of handset design: The KKDI/AU 3G Designer Series
  • Significance of the KDDI/AU design project
  • Sanyo W21SA CDMA-WIN Phone for KDDI/AU
  • Description and key characteristics
  • Photographs of the phone
  • Sample picture taken by the phone
  • talby - au design project by marc newson
  • Summary: AU design project (2001-2003)
     
• Description of F505i camera phone
  • Description and key characteristics
  • Photographs of the phone
  • Sample picture taken by the phone
     
• Description of P505iS camera phone
  • Description and key characteristics
  • Photographs of the phone
     
• Description of N504iS camera phone
  • Description and key characteristics
  • Photographs of the phone
  • Sample picture taken by the phone
     
• Description of P2102 FOMA 3G video camera phone
  • Description and key characteristics
  • Photographs of the phone
  • Sample picture taken by the phone
     
• Selected early camera phones in Japan and sample photographs
  • The J-Phone J-D05 by Matsushita
  • Selected images by J-Phone sha-mail phones
  • Selected images by DoCoMo i-shot phones
  • Selected images by AU/KDDI phones
  • Images by TuKa T21 phone
     
• NOKIA mobile phones in Japan
  • Nokia mobile phone sales in Japan
  • Nokia 7600 3G phones on sale in Japan
  • Nokia 6630 on display at "Wireless Japan 2004" exhibition
  • Nokia 7600 on display at "Wireless Japan 2004" exhibition
     
• Picture Mail and GPS Demonstration
  • Picture mail and GPS: description, analysis
  • EXAMPLE: Demonstration of Picture mail & GPS by AU/KDDI (model 5302CA)
  • EXAMPLE: KDDI/AU Infobar (Nishikigoi version)
     
• Movie mail
  • Video/movie mail description
  • Screen images: J-Phone/SANYO Phone J-SA51
  • Overview of different mobile video systems in use in Japan
  • Nancy image compression format: characteristics and analysis
     
• 2D barcode (QR code)
  • 2D barcode (QR code)
  • Example: QR codes for data input
  • Example: QR codes for data output: payment at a store with 2D barcode coupon
  • 2D barcodes (QR codes): other applications
     
• Remote video on 3G and remote video control via 3G
  • Video on 3G - a killer application?
  • Video on 3G has many applications beyond video telephony
  • Video on 3G - strategic pricing
  • DoCoMo "AirView"
  • DoCoMo: remote door video control and door lock via 3G phone "Jailor"
  • DoCoMo: remote control via 3G video phone
  • DoCoMo: "Visual controller"
  • DoCoMo: "Visual controller" application
     
• The camera phone industry structure and segmentation
  • Industry structure and segmentation
  • Services and opportunities
  • Example: sending images between networks - KDDI's team factory service
  • Shamail websites and business opportunities
  • J-Phones "@shamail album "
  • Example: Waku-Waku iPrint Service
  • Example: Photo-Album storage & printing
     
• Printers
  • Printers to print from mobile phones for individual use
     
• Photo finishing stations
  • Images and examples of fee operated public photofinishing stations
  • Public photo finishing stations with mobile phone interface
     
• Camera phones: global expansion and trends
   
• Competitive environment in Japan - the Carrier perspective: DoCoMo, AU/KDDI, J-Phone/Vodafone
  • How did Japans telecom industry become one of the worlds most competitive
  • Schematic view of Japan's telecommunication carrier industry (Graphic: updated September 2004)
  • Annual sales for fiscal year 2003 for NTT, KDDI, Vodafone-Japan, Softbank and PoweredCom (Graphics)
  • Comparing NTT and DoCoMo internationally (Graphics comparing market capitalization for NTT, DoCoMo, Deutsche Telekom, Vodafone, Verizon and AT&T Wireless (Graphics: data showing market capitalization for August 2004)
  • Market shares of mobile operators in Japan (Graphics: Number of subscribers for the period 1998-2004, for all major carriers, including visualization of consolidation transactions)
  • Three groups compete in Japan's mobile phone market: NTT-DoCoMo, KDDI (AU), and J-Phone/Vodafone: mobile phone subscriber market shares for individual carriers (data: 1998 - 2004)
    Market shares (1998 - 2004)
  • Focus on the KDDI/AU vs Vodafone/J-Phone battle (Graphics market share data for 1998-2004)
  • Monthly net subscriber gain/loss figures (Graphics: data for 1998-2004)
  • Monthly net subscriber gain/loss figures (Graphics: focus on the period 2002-2004)
     
• The first wave of 3G service roll-out in Japan (2001-2005)
  • Dynamics of the first wave of 3G
  • The first wave of 3G service roll-out in Japan (2001-2005) (Table: systems overview)
  • 3G and 2G cell phone subscriptions in Japan (Graphics: data for all major carriers and major systems, logarithmic scale, period: 2001-2004)
  • 3G introduction in Japan (Graphics: subscriber numbers for 3G services for the period 2001-2004, with some trend projections for 2006)
  • Analysis of 3G introduction dynamics in Japan
     
• Some characteristic differences between mobile communications industry in the "GSM-world" compared to Japan
  • characteristic differences (table)
  • ARPU for different European countries (both prepay and subscription shown) compared with Japan's
  • ARPU (only subscription shown)
  • Japan versus GSM world and what it means for Camera phones
  • Japan versus GSM world - trends (tables)